India is at the brink of mobile revolution. The recent Demonetization Scheme has triggered the wide spread acceptance of digital services in India. However if we look at some basic facts we’ll soon realize that the potential of the market is still untapped and up for grabs. According to studies conducted by www.internetlivestats.com, only 35% of India is connected to the web, compared to 88.5% in America and 45.8% in China. India is one of the biggest markets for mobile phones (including smart phone and feature phone) at 684 million users in 2016 and these numbers are expected to rise to 730.7 million.
All the elements are in place for India to become a global leader in Digital Revolution- telecom network becoming more and more competitive by the day (thanks to the Indian ‘start-up’ JIO), cost of mobile handsets going down with some major international and domestic players penetrating tier I and tier II cities, Wi-Fi network available at public spots like airports, railways stations, bus stands, shopping malls and restaurants and lastly the insatiable appetite for digital services provided by the series of successful Indian-grown-foreign-funded internet start-ups, right from buying hair pins to booking a table at a restaurant.
With the Demonetization Scheme giving impetus to the digital payment companies, it has not only solved the credit money crisis for the Indian retail start-ups but also opened new avenues of marketing for Indian SMEs with brick and mortar setups.
For India to lead the Digital Revolution, SMEs have a very big role to play. It is important for them to understand the importance of the Mobile Marketing and its power sooner rather than later.
Let’s have a look at the power of Mobile Marketing
1. Direct channel to customers
2. Intelligent & live feedback on user preferences
3. Brand presence 24/7
4. Customer engagement
5. Cultivate loyalty
6. Reach out to more visitors than stores
7. Outsource small tasks to your app
8. Digital payment
9. Geo Targeting of Customers
10. Saving a huge proportion of business hours
Last Local app solutions is doing its part to represent India at the forefront of the Digital Revolution by making ready solutions like SellCart – an entry level digital platform for small and medium enterprises to adopt mobile marketing strategy in their business. We are betting heavily on this space and believe 2017 is going to be the year for SME apps for India.
The Vision Guy
Last Local App Solutions